Consumer interest in electric vehicles (EVs) remains strong in the U.S. despite economic uncertainty, according to the latest J.D. Power 2025 Electric Vehicle Consideration Study.
The report reveals that 24% of U.S. car shoppers are “very likely” to consider an EV, while another 35% are “somewhat likely”—figures that remain unchanged from 2024.
“Consumer demand for EVs has not waned despite questions over future incentives and economic headwinds,” J.D. Power stated.
EV Sales Continue to Rise in the U.S.
Data from Kelley Blue Book (KBB) shows that 1.3 million electric cars were sold in the U.S. in 2024, marking a record and a 7.3% increase over the previous year. While the growth rate has slowed from 49% in 2023, the market continues to expand.
The first quarter of 2025 saw nearly 300,000 new EVs sold, up 11.4% year-on-year, with 7.5% of all new vehicle sales in Q1 being electric—up from 7% a year earlier.
Analysts believe fears that tax incentives may be phased out contributed to the rise in purchases, especially in early 2025.
Global Outlook: China Leads, U.S. Follows
According to the International Energy Agency (IEA), global EV sales in 2024 surpassed 17 million units, making up more than 20% of new car sales worldwide.
- China continues to dominate, with EVs accounting for nearly half of all new car sales in 2024.
- The IEA projects that electric cars will make up 40% of global vehicle sales by 2030 under current policies.
- In the U.S., the forecast is more modest: 20% by 2030, down from last year’s projection.
Despite Europe facing stagnation in 2024 due to reduced subsidies, global EV market share remained solid, buoyed by strong performance in China and select U.S. regions.
“Even with all the noise, electric vehicle sales continue to grow at a healthy pace,” noted KBB.
Conclusion: EV Momentum Holds Firm
While uncertainty lingers around incentive programs and infrastructure, the demand for EVs in the U.S. is steady, and sales continue to break records. With major automakers and governments backing electrification, the industry appears set to maintain its momentum—whether driven by policy, consumer preference, or market evolution.
The future, it seems, remains electric.
