Tesla Board Reportedly Sought Elon Musk’s Successor as Sales Tumbled and Political Tensions Grew
May 1, 2025 – As Tesla faced a sharp decline in sales, profits, and brand reputation, its board reportedly began exploring Elon Musk’s potential replacement, according to a revealing Wall Street Journal report.
The quiet search for a successor began about a month ago, as Musk’s increased involvement in U.S. politics and lobbying efforts in Washington drew internal concern. During this period, Tesla’s market value dropped from $1.5 trillion to $900 billion, and the company recorded its first annual sales dip in over 10 years.
Board Concern Over Musk’s Divided Focus
Board members are said to have met with Musk to voice concerns about his divided attention and urged him to recommit to Tesla publicly. Musk reportedly agreed and later promised investors that he would be “allocating far more time to Tesla” starting in May.
Despite the company reporting a 71% drop in profits and a 9% decline in revenue during its Q1 earnings call, Musk attempted to reassure shareholders. “We’re not on the ragged edge of death — not even close,” he said confidently.
Succession Planning Unclear
It remains unclear whether Musk was aware of the board’s outreach to executive search firms, and no concrete replacement candidate has been publicly identified. Musk has been at the helm of Tesla for nearly two decades, making any leadership transition particularly high-stakes for the company.
Tesla’s current challenges include not only financial performance but also reputation issues, as Musk’s political alignment and actions have polarized consumer sentiment.
The reported succession discussions reflect growing internal pressure on Tesla to secure long-term leadership stability as it navigates a shifting electric vehicle market, rising competition, and growing scrutiny of Musk’s external interests.