The Ferrari second electric car delay highlights a major adjustment in the automaker’s electrification timeline. Originally expected in 2026, Ferrari has now pushed its second fully electric model to 2028. The delay comes as a result of low demand for high-performance EVs, according to two sources who spoke with Reuters.
Ferrari is still on track to unveil its first electric vehicle in October this year. The launch will unfold in three stages, with a global premiere set for spring 2026. Customer deliveries are expected to begin in October of the same year. However, plans for a second EV model, once scheduled for late 2026, have been postponed significantly.
The delay reflects broader hesitation among ultra-luxury automakers. While electric drivetrains offer performance benefits, they lack the emotional appeal of Ferrari’s signature roaring engines. Many buyers value that experience, and heavy EV batteries can’t match the sustained power of internal combustion engines.
Sources say the company had hoped to introduce the second EV around the end of 2026. But current market trends show almost no interest in electric supercars. Internally, the delay also gives Ferrari more time to refine its in-house EV technologies. Even so, soft demand remains the primary reason for the timeline shift.
Ferrari has not officially commented on the delay. However, Reuters had previously reported on the second EV project. The automaker has only publicly acknowledged its first EV so far.
This cautious stance mirrors decisions by other sports car brands. Lamborghini, part of Volkswagen Group, delayed its first electric car from 2028 to 2029. Porsche reduced its EV production plans due to underwhelming sales of the Taycan and electric Macan. Maserati, under Stellantis, recently canceled the electric version of its MC20.
The Ferrari second electric car delay is not the first. The company initially postponed the model by one year. Now, with another two-year delay, the launch may not happen before 2028. According to one source, demand for electric performance cars is currently “zero.”
Ferrari sees the second EV as a critical part of its long-term strategy. Unlike the first model—which will serve as a milestone and branding exercise—the second is meant to be a real product. The company hopes to sell around 5,000 to 6,000 units over five years, aligning with the volume of its traditional models. However, that goal remains unrealistic for now.
The first EV, co-designed by former Apple Chief Design Officer Jony Ive, will cost over $500,000. One source described it as atypical for Ferrari. It will be larger than usual but will not be an SUV.
The second EV is seen internally as a potential breakthrough. Yet the market needs to show more interest before Ferrari can proceed with confidence. The company will wait until conditions improve.
For now, the first EV will carry Ferrari into the electric era. It marks a symbolic shift, fulfilling the company’s promise to launch an electric model by 2026. Whether the second car succeeds will depend on whether buyers are ready to embrace quiet speed over signature sound.
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