The Genesis G80 Electrified will not return for the 2025 model year. Genesis quietly removed the electric sedan from its U.S. website, with confirmation later coming from the brand’s North American PR team.
Senior PR Manager Jarred Pellat confirmed the decision, stating, “The customer is at the core of every decision we make, and we remain flexible as we adapt to ever-changing consumer needs and market conditions.” For now, the GV60 and GV70 Electrified remain the brand’s only electric offerings in the U.S.
Although disappointing, the G80 Electrified’s removal isn’t shocking. Based on the gas-powered G80, this sedan offered solid specs—365 horsepower, a 282-mile range, and an 87.2-kWh battery. Drivers appreciated its smooth acceleration, quiet ride, and refined interior. Additionally, its traditional sedan styling stood out in a market dominated by oversized electric SUVs.
Yet sales never took off. While Genesis didn’t release specific numbers, the gas-powered G80 sold only 4,155 units last year. It’s safe to assume that the electrified variant performed even worse, given its higher price point and limited appeal.
External pressures made things worse. A proposed 15% U.S. tariff on South Korean imports threatens to increase prices for Korean-made vehicles, including the G80 Electrified. That risk, combined with soft EV demand in the luxury sedan segment, pushed Genesis to reconsider its lineup.
The EX30’s struggles highlight the problem. While the model thrived in Europe with over 70,000 units sold in 2024, its Chinese origin led to higher prices overseas. U.S. tariffs made the EV unaffordable for many buyers, causing sales to collapse. Genesis responded by moving production of the EX30 to Belgium to reduce costs and improve delivery times.
Similarly, Genesis may be planning a return for the G80 Electrified—but in a new form. A long-wheelbase, facelifted version is under development for the 2026 model year. This updated model features a more luxurious interior and improved specs. However, Pellat declined to confirm whether the new version will launch in the U.S.
Until then, only a handful of 2025 G80 Electrified units remain on dealer lots. Once those are gone, buyers won’t get another chance to purchase this particular electric sedan new. That makes it one of the more limited models in the Genesis EV portfolio.
Genesis once aimed to become an all-electric brand by 2030. Now, it has shifted toward a more flexible approach, targeting 90%–100% electrified sales by the end of the decade. The G80 Electrified’s quiet exit reflects this recalibration. The brand continues to invest in SUVs and crossovers, where demand remains much stronger.
Ultimately, the discontinuation of the Genesis G80 Electrified underscores the EV market’s volatility. Tariffs, shifting strategies, and consumer hesitation continue to shape automaker decisions. While the sedan never reached mainstream success, it served as a bridge toward Genesis’s electrified future—one now focused on practicality, demand, and global trade realities.
