Luxgen Motor Co., Ltd. is a Taiwanese automotive manufacturer headquartered in Miaoli County, Taiwan. It is a wholly owned subsidiary of Yulon Motor. Founded in 2009, Luxgen’s motto is “Think Ahead.”
From 2010 to 2020, Luxgen vehicles were manufactured and marketed in China through a partnership with Dongfeng Yulon. Currently, Luxgen primarily manufactures and sells its vehicles in Taiwan.
| Website | www.luxgen-motor.com.tw |
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History
- 2009: Luxgen was founded.
- 2010: First overseas sales in Oman and the Dominican Republic.
- 2011: Ranked first in J.D. Power Taiwan Customer Service Index (CSI).
- 2013: Entered the Russian market.
- 2017: Entered the Iranian market.
- 2020: Luxgen exited the Chinese market due to low sales.
- 2022: Luxgen rebranded with a new logo and brand slogan: “Pure Highlights, Infinite Possibilities.”
Current Models
| Model | Type | Year Introduced |
|---|---|---|
| U6 | Compact crossover | 2013–present |
| URX | Midsize crossover | 2019–present |
| n7 | Battery-electric SUV | 2023–present |
Key Model Details
- U6: Features 1.6 L, 1.8 L, and 2.0 L turbocharged engines.
- URX: Based on U6 platform, potential first Luxgen vehicle in Europe.
- n7: Preorders opened in 2022, fully electric SUV.
Discontinued Models
| Model | Type | Production Period |
| M7 | MPV | 2009–2021 |
| U7 | SUV | 2010–2020 |
| S5 | Compact sedan | 2012–2020 |
| V7 | Wheelchair-accessible MPV | 2016–2021 |
| S3 | Subcompact sedan | 2016–2020 |
| U5 | Subcompact crossover | 2017–2020 |
| MBU | Concept crossover | 2019 |
Notable Features
- M7: Luxgen’s first production model, initially named Luxgen7 MPV.
- U7: Originally launched as Luxgen7 SUV, later renamed.
- S5: First self-developed Taiwanese car, based on Neora EV concept.
- V7: Wheelchair-accessible version of M7.
- U5: Subcompact crossover based on S3 platform.
Conclusion
Luxgen is a Taiwanese automotive pioneer, known for customer satisfaction and expanding into international markets. Despite exiting China, the company continues to evolve, focusing on electric vehicles and new market expansion
