Overview Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in Haikou, Hainan. It specializes in the production of passenger cars for other companies. Haima was founded in 1992 as a joint venture between the Hainan provincial government and Mazda to produce Mazda models for sale in China. In 2006, FAW Group acquired Mazda’s share of the venture, although many Haima models still incorporate Mazda technology.
As of 2012, Haima had an annual production capacity of approximately 400,000 vehicles. In 2013, Haima sold 157,242 passenger cars in China, making it the 28th largest-selling car brand in the country and the 12th largest among Chinese brands.
In July 2021, FAW transferred 49% of the shares of FAW Haima to Hainan Development Holdings Co., Ltd. (Hainan Holdings) at no charge. Haima Automobile holds 51% of the shares in FAW Haima, while Hainan Holdings holds the remaining 49%.
Company Name and Meaning The name “Haima” is a contraction of “Hainan Mazda,” reflecting its historical connection with Mazda.
| Website | haima.com |
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History
- 1992: Haima was founded as Hainan Mazda Motor, a joint venture between the Hainan provincial government and Mazda.
- 2006: FAW Group acquired Mazda’s share, turning Haima into a subsidiary of FAW. Haima retained the right to manufacture and sell older Mazda models but was prohibited from using the Mazda marque.
- 2005: Haima Automobile was listed on the A-share capital market.
- 2008: Construction began on a third assembly plant in Hainan, with an annual capacity of 100,000 units.
- 2010: Haima’s expansion led to the opening of an assembly plant for knock-down kits of the Haima 3 in Cherkessk, Russia, by Derways Automobile Company.
- 2016: Haima announced plans to build a manufacturing plant in Bulgaria.
- 2019: Haima sold real estate assets and transferred equity of Shanghai Haima Automobile Research Institute due to accumulated losses.
- 2021: FAW transferred 49% of FAW Haima to Hainan Holdings, while Haima retained 51%.
- 2023: Haima partnered with Toyota to develop fuel cell vehicles and launched a car rental business in Hainan.
Products
Current Models
- Haima 8S – Crossover Utility Vehicle (CUV)
- Haima 7X / 7X-E – Multi-Purpose Vehicle (MPV)
- Haima INJOY L – MPV
Former Models
- Haima 1 “Aishang” EV
- Haima Fstar Microvan
- Haima 6P PHEV CUV
- Haima M3, M5, M6, M8 Sedans
- Haima Freema (Rebadged Mazda Premacy)
- Haima S5, S5 Young, S7 CUVs
- Haima F7 MPV (Previously Haima V70)
- Haima Family/Happin Sedans
OEM Production Between 2018 and 2021, Haima Automobile produced some early models for XPeng at its Zhengzhou factory:
- Xpeng Identity X
- Xpeng G3
Logo Meaning Haima’s logo represents a mythical bird flying away from a rising sun, symbolizing progress and innovation.
Motorsport Haima competes in the China Touring Car Championship through the Haima Family team.
Sales Performance
| Year | Total Sales |
|---|---|
| 2009 | 118,000 |
| 2010 | 200,000 |
| 2011 | 230,000 |
Conclusion Haima Automobile has experienced multiple transformations from its roots as a Mazda joint venture to an independent Chinese brand. It continues to evolve through strategic partnerships, technological advancements, and diversification of its offerings in the electric and fuel cell vehicle markets.
