BMW Brilliance Automotive Ltd. (宝马华晨汽车有限公司)

BMW Brilliance Automotive Ltd. is an automobile manufacturing company headquartered in Shenyang, China. It is a joint venture between BMW (majority holder) and Brilliance Auto, primarily engaged in the production, distribution, and sale of BMW passenger vehicles in mainland China.

History

• March 27, 2003 – BMW and Brilliance Auto established the joint venture with BMW holding 50%, Brilliance 40.5%, and the Shenyang municipal government 9.5%.
• October 2003 – The first Chinese-manufactured BMW, a BMW 325, was sold.
• April 2009 – Announced construction of a second automobile assembly plant in Shenyang, with production beginning in May 2012.
• 2013 – Established a research and development center, later expanded in 2020, becoming BMW’s largest R&D center outside Germany.
• October 2018 – BMW announced an increase in its stake from 50% to 75%, marking it the first foreign carmaker to gain majority control of a Chinese joint venture.
• February 2022 – BMW officially acquired a 75% stake, with Brilliance Auto retaining 25%.
• August 23, 2020 – Completion of the world’s largest BMW paint shop and the new BMW factory in Tiexi.

Products

Current Production Models

Former Models

Zinoro (Sub-brand for Electric Vehicles)

Zinoro is a BMW Brilliance brand focused on electric vehicles.

Zinoro Models

• Zinoro 1E – First electric crossover based on BMW X1 (E84), available for leasing in Beijing and Shanghai since 2014.
• Zinoro 60H – Plug-in hybrid model.
• Zinoro Concept Next – Concept electric vehicle.

Sales Performance

BMW Brilliance continues to be a leading player in China’s premium automobile market, expanding its electric vehicle portfolio and manufacturing capacity for future growth.